Choose 5 words from the list below. In 5 different compositions, arrange each word to express its meaning. You can change the size, spacing, placement and orientation of the letters.
You can repeat, omit, slice, block or overlap words or letters.
You must not use drop shadows, or stretch or distort the letters.
Use Arial Black Typeface only.
You will use photoshop to create an 8x8 document with 2 inch guidelines. The letters must be aligned with the 2 inch grid.
compression
transition
contraction
addition
subtraction
disruption
repetition
elimination
migration
expansion
confusion
According to the website below,
"From a descriptive and simplistic point-of-view, typography is the arrangement of type."
But there is so much more to it...We'll use this website a s starting point from which to begin our explorations in typography.
The basics of Typography
Today we will begin watching the documentary Helvetica, a "film about typography, graphic design, and global visual culture."
I will pass out a study guide to review. Answer questions 1 and 9 plus two others of your choice.
Link to the Study Guide:
PBS study guide
Post your answers in the comment section below.
1. How does a typeface create a mood, feeling or image? Can you describe an occasion when you had a particular reaction to something in print, not because of the content, but because of the typeface?
2. In HELVETICA, design writer Richard Poynor says, “The designer has an enormous responsibility” as the person who is “putting wires into our heads.” What does he mean? How would you define that responsibility?
3. Think of the font you most commonly use when working on your computer. Which one is it and why do you use that one?
4. American designer David Carson says, “Don’t confuse legibility with communication.” What does he mean? What’s the difference between them?
5. How is design an expression of the times? How does politics affect the art of design?
6. What is your reaction to the grunge style of type and design? Why do you think you respond to it that way?
7. Imagine that the post office, your local bank or other government or corporate entity whose signage is familiar to you started using a different typeface. How would that change their image or your feeling about that business or organization?
8. What might you take away from this film in terms of possible effects on your work or other aspects of your daily life?
9. What changes, if any, has this film made in how you think about print and graphic design?
