I will pass out a study guide to review. Answer questions 1 and 9 plus two others of your choice.
Link to the Study Guide:
PBS study guide
Post your answers in the comment section below.
1. How does a typeface create a mood, feeling or image? Can you describe an occasion when you had a particular reaction to something in print, not because of the content, but because of the typeface?
2. In HELVETICA, design writer Richard Poynor says, “The designer has an enormous responsibility” as the person who is “putting wires into our heads.” What does he mean? How would you define that responsibility?
3. Think of the font you most commonly use when working on your computer. Which one is it and why do you use that one?
4. American designer David Carson says, “Don’t confuse legibility with communication.” What does he mean? What’s the difference between them?
5. How is design an expression of the times? How does politics affect the art of design?
6. What is your reaction to the grunge style of type and design? Why do you think you respond to it that way?
7. Imagine that the post office, your local bank or other government or corporate entity whose signage is familiar to you started using a different typeface. How would that change their image or your feeling about that business or organization?
8. What might you take away from this film in terms of possible effects on your work or other aspects of your daily life?
9. What changes, if any, has this film made in how you think about print and graphic design?
No comments:
Post a Comment